THE DREAM FACTORY
The Fender Custom Shop has been called nirvana for guitar lovers. This year marks the 30th anniversary of the legendary shop that's built guitars for music legends like Eric Clapton, Johnny Cash, Merle Haggard, The Rolling Stones, Jimmy Page, Bob Dylan, and others.
From its inception as a "wild experiment" to its current world famous status, the Fender Custom Shop’s story is traced in this short documentary using never-before-seen archival imagery and conversations with the eight original master builders.
Special thanks to Fender and all the master builders, past and present, for inviting us into this amazing shop.
Press:
Credits
Client
Fender
Exective Producer
Kelly Macgrath
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Creative Director
Nate Morley
Director of Photography
Chris Zamoscianyk
Cinematography
David Warshauer, Max Ritter, Mark Bame
AC
Ryan Zarate, Corey Sorensen
editor
Andrew Litten
Sound
Dan Hart (Shindig)
Score
Primary Colors
Production
Summerjax
Executive Produucer
Kelly Magrath
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