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This commercial features the raw talents of the artists Panic! At The Disco, Warpaint, Bully, and Judah and the Lion. “Challenge perceptions, and make your voice heard,” was the rallying cry of the project, which was packed with artists who aren’t afraid to defy definition.

The A-Frames team shot on location in Nashville and Los Angeles, capturing these incredible artists in their homes, studios, and live on stage. The result is a blistering fast edit, showcasing raw moments with each artist.